Opt-In Techniques for Sign Up Forms

Writing by Brick Marketing on Tuesday, 18 of December , 2007 at 12:25 pm

Your sign up form is one of the most important part of your opt-in technique. Without a good sign up form, very few subscribers will give you their email address, making it very difficult to grow your list. There are a few opt-in techniques that can help, however.

Make the form visible. Hiding the sign up form at the bottom of the screen is not a good opt-in technique, since many people will never make it that far. Instead, put it in the sidebar, above the fold.

Let them know what they will receive. If you have a special offer (get a free ebook, etc.), mention it up front. Make sure you tell your subscribers what to expect, too, daily tips, weekly news reports, etc.

Give an example. People like to know what they are signing up for, so a good opt-in technique is to have a sample of your newsletter on your website that they can check out before signing. Don´t forget to include a sign up form on that page!

Watch your wording. Asking people to “subscribe” implies they need to pay something, even if you are giving your email newsletter out for free. Try “sign up” instead and you´ll probably get better results.

Experiment. Try different placements and wording for your sign up form to see what works best with your readers. Switch them up every week or every couple of days for month or two and then go with the sign up form that works best.

The best opt-in techniques are basically to make your sign up form appealing and visible to your readers. Make them really want to sign up by offering them a reason to.

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Category: Opt-In Techniques

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