Is Your Email Newsletter Worth Reading?

Writing by Brick Marketing on Wednesday, 19 of December , 2007 at 10:13 am

There are literally thousands, if not millions, of email newsletters out there and subscribers are becoming more and more choosy about which ones they sign up for. A recent post by Caroline Middlebrook had some interesting thoughts on marketing via email lists.

I’ve had a think about what I like about these newsletters and why I have remained subscribed for so long:

* The frequency is only weekly. A great many lists send out postings on a daily basis or more and immediately I feel like I am being overwhelmed and it feels spammy.
* Every newsletter provides some real, solid, value. Some of them have ads as well but that does not detract from the actual content that the newsletter provides and that means that I can choose to ignore the ads if I choose.

That’s about it really - good content, not too often.

While Caroline was writing about her decision not to start a list, the post contains some interesting observations about email marketing in general. Is your email newsletter being sent out too often? There are certain emails that people are happy to receive on a daily basis, but for the most part, it can be overwhelming. Sticking to once a week is a better way to go.

Another very important point made in the post was the importance of quality. Caroline has only stayed subscribed to five email newsletters and she chose those ones because of the high level of content, proving once again that content really is the key to keeping subscribers!

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Category: Email Newsletters

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