Email Marketing May Take Longer Than Expected

Writing by Brick Marketing on Thursday, 20 of December , 2007 at 7:57 am

How often have you sent out an email marketing campaign and not seen many results immediately after? Just because you don´t get a huge jump in sales instantly doesn´t mean your email didn´t work, there are other factors in play here.

When you send out an email marketing campaign with links to your sales page, you will most likely see a big rise in hits on the email marketing sales page. However, that doesn´t necessarily translate into sales at that point in time. In today´s web-savvy world, more and more consumers are comparasion shopping to find the best deal, so when you make them an offer, they will often take a look at it and then go learn more about the product and the going rate.

Your email subscribers will be looking at three different things in their searches:

• Price

• Reviews from other consumers

• More info

Once they have done the research, many will return and buy, if you have the best deal and the product is well-rated. This means you have a delay, sometimes of a few days, between clickthroughs and sales. So, don´t judge your email marketing campaign too early, wait a couple of days to see if your sales go up drastically, you might be pleasantly surprised.

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Category: Email Marketing

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