Subject Lines and From Lines Matter

Writing by Brick Marketing on Friday, 21 of December , 2007 at 9:33 am

What helps you make the decision whether or not to read an email that appears in your inbox? For most people, email is no longer a quick medium of communication, it´s a major chore, slogging through all that spam and junk mail, just to get to the gems. And sometimes the gems get deleted by accident. That´s where the from and subject lines come in.

From Lines
Your subject line doesn´t stand on its own, people tend to take the from line into account just as much as the subject line. The majority of readers tend to delete emails that come from a company, assuming that it is trying to sell them something, which is why you will usually see personal names on emails from internet marketers, they are giving it a personal touch.

While an email from “Make Money Company” and “John Arkson” might contain the exact same content, more people will click on John Arkson´s email because it looks more personal. However, you need to be careful that your subject line and email content follows up on that personal theme.

Subject Lines
Your subject line is vital. While someone might be more inclined to click on an email from an individual, strangers are still considered suspicious by many. That´s why your subject line must reflect that personal tone. Having a sales pitch in that subject line doesn´t look good. Something more friendly, like what you would send a friend, is often the key to improving open rates.

Your email content is also quite important. If you have a friendly subject line, but your email is nothing but a product pitch, people probably won´t be opening your emails again! So, keep the tone in mind when writing all three, from and subject lines and email content.

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Category: Subject Lines

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