Email Content for the Holidays

Writing by Brick Marketing on Saturday, 22 of December , 2007 at 12:44 pm

This time of year is the perfect time to connect with your readers on a personal level. While it´s generally a good idea to keep your personal life out of your email content, Christmas is one exception. People like to feel good this year and receiving a personalized email from you is one way to help them feel cared about.

An HTML email lends itself to some fun holiday images and you may even go as far as designing a simple little holiday e-card. But the images aren´t the key here, the email content is.

To really catch people´s attention and make them want to stay subscribed, try sending just a holiday note. Let subscribers know that you just put up the tree and have cookies in the oven. Wish them a Merry Christmas, share a favorite holiday memory, anything to create that connection.

See, it´s all too easy to forget that there are people reading this email content and the same goes for the readers, too, it´s hard to remember that a person and not a sales machine is creating these emails. By telling them about your tree, your kids being hyperactive about Santa, etc. you will find that they connect with you better and will see you as a person. And that is the beginning of a trusting relationship. Just be careful not to overdo it, one email like this is just enough.

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Category: Email Content

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