5 List Rental Tips

Writing by Brick Marketing on Sunday, 23 of December , 2007 at 10:49 am

List rental is something that shouldn´t be leaped into. You want to make sure that the list you are getting is a good one, to avoid being labeled as spam. Here are a few tips to get you on the right path.

1. Check out the registration page. You want to know how people are being signed up for these opt-in lists, so seeing where they are signing up can really help.

2. Sign up for the newsletter. You can always unsubscribe later, but this is a good test to see exactly how targeted their list rentals are. You can see just how relevant the companies they sell to are.

3. Find out what permission levels are available. Can you send out solo ads? Some email list rental companies only allow emails with their brand to go out.

4. Double check the price. Does the upfront fee give you everything you need or do you have to pay extra for things like tracking and statistics?

5. Ask about bounce policy. What happens if your emails are bounced? Legit list rental companies will usually have a small number of extra emails to help replace any bounced ones, but you should be able to either receive a partial refund or a credit if too many hard bounces occur.

Getting a good list rental company makes all these questions worth while, you will have a good, responsive list at the end of it all!

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Category: List Rental

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