Email Newsletters During the Holidays: Respecting People´s Time

Writing by Brick Marketing on Monday, 24 of December , 2007 at 8:33 am

This is a very busy time of year and you have probably had at least one major campaign in your email newsletters over the past few weeks. Some email marketers will continue with the great offers and hype throughout the last week of December, but you might want to consider taking a break.

Those who celebrate in December are usually traveling or spending time with their families and tend not to check their emails. That means all those email newsletters are piling up in their inbox, not getting opened by anyone except the few who still stay on top of this sort of thing over the holidays.

Want to know a winning strategy? Wait until January 2 to send out your next installment of your email newsletter. The third is even better. Most people head back to work the day after New Year´s and the first thing they do, hung over and weary from the holidays, is look at their email. And they get overwhelmed. That delete button is just so handy, so many of them will click on “ALL” and then delete. Dumping your email newsletter in the trashcan faster than you can say “Happy New Year”.

By sending your email newsletter after the big delete, you´ll be on top of the pile and most likely to have your subscribers open your email. This is a great time to give them rock bottom offers and great information, after the chaos of the past couple weeks. So, you may want to reevaluate your Christmas email marketing strategy.

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Category: Email Newsletters

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