Email Design: Fonts

Writing by Brick Marketing on Wednesday, 26 of December , 2007 at 4:20 pm

We think a lot about formating when considering email design, but fonts are a major part of the design. Choosing a font isn´t quite as simple as grabbing whichever one pops up first on the list. There are a few considerations to keep in mind.

Readability. Cursive fonts translate to bad email design. They are hard to read and may not exist on the subscriber´s computer.

Size. While any font can be adjusted for size, you want to make sure the ones you choose for your email design don´t have to be huge to be read.

Tone. What message are you trying to convey? A fancy, hard-to-read font like Gigi will convey a more elegant (albeit illegible) message. New Times Roman is more formal, Arial is quite friendly.

Other email design fonts that are easy to read and best to use include Calibri, Corbel, and Verdana. Each of these makes your email design function better.

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Category: Email Design

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