Email Newsletter Offers to Keep Subscribers

Writing by Brick Marketing on Friday, 28 of December , 2007 at 9:05 pm

If you are a savvy email marketer, you probably offer new subscribers a little bonus for signing up for your email newsletter. A free ebook or maybe a month free membership to a useful site is always popular.

Do you offer anything to your subscribers after they sign up, though? This can be a great way to encourage readers to stay with you and not unsubscribe. Often, even if someone was considering leaving your email newsletter list, they will decide to stick around if you give them a free report or video series that would normally cost them more than a couple of dollars.

The key is in the value. Giving away an ebook that is already free elsewhere is not going to win you any points. However, if you are selling an ebook that you wrote for $20, email newsletter readers will be quite thrilled to have the chance to get a look at it for free. If you value your subscribers and want to continue growing your email newsletter . . . consider giving away a little something now and then to say thanks.

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Category: Email Newsletters

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