List Rental vs. Purchased List

Writing by Brick Marketing on Saturday, 29 of December , 2007 at 5:03 pm

The majority of lists that you come across will offer the option of list rental or purchase. There are good and bad sides to each, of course, and it helps to know which best suits your needs.

Rented Email Lists
Rented lists are one off shots. You get to use them once (sometimes a couple of times, depending on the contract) and that´s it. There is usually very little information associated with these list rentals, so you may not have the best idea of who you are sending emails to. All accuracy in the list is based entirely on how trustworthy the list rental company is, though this is the same with a purchased list, as well.

Purchased Email Lists
Using a purchased list carries the benefit of being able to create a true relationship with your readers. You will be sending to the same people over and over again (sometimes there is a time limit on the list), rather than just once to a bunch of strangers who have no idea who you are. Also, there is usually a little more info available when you purchase a list, as opposed to list rental, where each additional piece of info may be an extra cost.

Whether you decide on list rental or list buying, this can be an excellent way to expand your audience . . . just do some research ahead of time.

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Category: List Rental

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