Not Spam: Get Your Email Out of the Spam Box

Writing by Brick Marketing on Sunday, 30 of December , 2007 at 10:45 pm

Spam filters are a great idea . . . until they block your emails from getting through to your subscribers. You may know that your email newsletters are not spam, but that doesn´t mean the filter does. Since it´s pretty hard to reason with a spam filter, you need to take extra care with your email newsletters, to make sure they don´t get caught up.

Keeping your email plain is possibly one of the best techniques for avoiding being mislabeled. Filters are designed to get rid of commercial letters, often more personal sounding emails are not spam, so they tend to get through easier.

Most email marketers know by now that keeping certain words out of the email content and watching your subject line is the best way to make sure the spam filter doesn´t cut out emails that are not spam. However, there are a few lesser known techniques that can also keep you in the clear.

For example, making sure that you use a white background with black text can be a big help. The majority of personal emails are black and white. Also, using the person´s name can alert a spam filter that your email newsletter is not spam. One last technique is to watch the “From” field. Using anything with the word “sales” in the email address could cause your email to be trashed.

Keeping these techniques in mind and being careful to craft your email newsletter so it is obviously not spam will help get more of your content through to your subscribers. And that, in the end, is really what matters.

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Category: Not Spam

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