Improve Email Subject Lines for Better Clickthrough Rates

Writing by Brick Marketing on Monday, 31 of December , 2007 at 8:47 pm

All email marketers strive for better clickthrough rates and one of the best ways to do that is to carefully craft your email subject lines. With the right subject line, you can really grab those readers and getting them to read your email newsletter is the first step towards getting higher click rates.

Subject lines are tricky. You can slave for hours over just the right wording and still not get the results you want. That doesn´t mean it is impossible to craft a good subject line, but it can take time and patience. Also, you may not realize when you have a winning subject line, which is why it is important to test your lines. Track the results to find out which subject lines are most popular and have the best results, then try to use the same style over and over again.

For example, if you find that your readers tend to open email newsletters that have questions in the subject line, then use this technique more often. You don´t need to be a genius, either . . . you probably have a lot of emails in your very own inbox that would serve as inspiration. Which emails do you open? What about the subject line caught your eye? Use that in your own subject lines.

Once you have your readers opening your email to read, you can bet that your clickthrough rates are going to rise. And with higher clickthrough rates come higher sales. So, it is worth it to really work on those subject lines.

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Category: Subject Lines

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