Are You Being Labeled as Spam for This Simple Mistake?

Writing by Brick Marketing on Friday, 4 of January , 2008 at 8:23 am

Every email marketer dreads the spam filter, but sometimes that isn´t your worst enemy. Have you ever considered the fact that your readers might click that spam button right beside the delete? It happens and while there may be a few reasons why they do so, the main one is to stop receiving your emails. They may know you aren´t spamming them, but are sick of deleting your email newsletters . . . the “Mark as Spam” button is just fast and easy.

You might be asking yourself why readers wouldn´t simply unsubscribe and the fact of the matter is that it takes time to unsubscribe. People don´t want to click and type and click again just to stop receiving an email, so they label it spam and the spam filter will grab it from then on.

If your email newsletter doesn´t have a simple, one-step unsubscribe method that is clearly outlined in your email newsletter, it´s possible that you are being labeled as spam. To avoid this problem, stay away from auto responders that require multiple steps to unsubscribe . . . and never, ever make it a requirement to log into their account to delete it, this is a guaranteed method of getting that Spam label.

No email marketer wants to be labeled as spam, but if you make it difficult to unsubscribe from your email newsletter, you are really asking for it. So, make your unsubscribe process easy and you´ll be rewarded with less clicks on the dreaded spam button.

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Category: Not Spam

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