Open and Click Rates: Three Ways to Boost Them Through the Roof

Writing by Brick Marketing on Saturday, 5 of January , 2008 at 6:54 am

Most email marketers are noticing a drop in open and click rates these days. There are several reasons for this, but the main one is that there is simply too much email flying around the internet. People are getting overwhelmed by emails and unless yours really stands out from the start, you will likely find that your email newsletters are simply being deleted. Here are a few tips on improving your open and click rates.

1. Test subject lines. Make sure you don´t get stuck in a rut, writing just one style of subject line. It´s far more effective to test a variety and then rotate between two or three styles that work for your email audience. Using proven subject lines can really help your open and click rates.

2. Put your call to action in the preview window. This is one of the first things people will see and it helps decide whether or not they will open your email newsletter. Boost open and click rates by telling them right away what you want them to do and many will be curious enough to open the email and find out why.

3. Use compelling text. Write lively email content rather than dull, dry articles. This is key to getting people to respond. Using lots of action verbs instead of passive ones will help. You can literally better your open and click rates by writing more interesting content.

Open and click rates may be dropping across the board, but you can work to bring your numbers back up to what was once considered normal. Provide quality content, avoid spam and make sure people have a very good reason to open your emails.

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Category: Open and Click Rates

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