Start Email Content Off With a Bang

Writing by Brick Marketing on Sunday, 6 of January , 2008 at 3:42 pm

Not everyone has their preview pane turned on for their email, but for those that do, what are they seeing? Is your email content fascinating enough right at the beginning to grab subscribers´ attention? If not, your email newsletters may not even be read!

It´s important to start your email content off with something interesting, a line or two that will stand out from the other emails and say, “Open Me!” But, how do you write something like that?

Ask a question. Most people can´t help themselves, they have to answer a question and want to know why you asked it. So, if you ask a question that really makes them think, like “Why aren´t you earning 6 figures?” and hints that you might have the answer, your chances of getting their attention are much higher.

Offer an amazing fact. Imagine if you received an email telling you how a 13 year old boy became an online guru. That might make you open the email and read, right? It´s something that catches your interest, is true and you want to know more. Facts make great email content openers.

Make a claim. Would you open an email that started with “I can help you finish an ebook on any topic in just 1 week” ? While your claim may be drastically different, the idea is to let the reader know immediately what you are offering in your email content.

Starting your email content off with a bang is the best way to grab readers and get them to click through. Keep the boring stuff below the first paragraph and you´ll have a lot higher open rates.

                      Category: Email Content                      

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