Opt-In Techniques to Explode Your List

Writing by Brick Marketing on Monday, 7 of January , 2008 at 8:48 am

Every email marketer wants a bigger list, whether their list has 6 or 60,000 subscribers. A bigger list is always the goal and here are some opt-in techniques that can help explode your list, no matter what size it is at the moment.

Get offline sign ups. If you have contact with clients or potential clients off the internet, include a box on all forms for them to fill in their email address. Add them into your opt-in list to receive updates . . . they´ll still get the opt-in letter asking to confirm their email address, so you don´t have to worry about spam.

Explain the benefits. Why should someone subscribe to your email newsletter? Offering benefits is an age-old opt-in technique, but one I see a lot of marketers missing out on. Just a line or two, “Want daily business tips delivered to your inbox?” or “Learn proven money-saving techniques by subscribing today” lets readers know exactly why they need your email newsletter.

Limit information. You don´t have to know everything about your subscribers and the truth is, the fewer steps they need to take in order to subscribe, the more likely they are to finish the process. Just a name and an email address will capture the most subscribers. This opt-in technique is one that is very effective.

Using these extra little opt-in techniques can really help explode your list and net you more email addresses for your list. Email newsletters, as you know, are a great way to communicate with potential clients and remind them of your services and products, so start building your list today.

                      Category: Opt-In Techniques                      

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