Combine Opt-In Techniques with PPC

Writing by Brick Marketing on Wednesday, 9 of January , 2008 at 10:05 am

Opt-in techniques abound, but one very effective way to get people to sign up for your email list is to place an opt-in form on your PPC landing page. Most small businesses are already using PPC in order to draw more attention to their webpage or product, but rarely do we think of combining opt-in techniques with paid advertising.

PPC can be a great way to draw targeted traffic, but if you can´t make them stick around, you´ll lose out on potential sales . . . unless you capture an email address. That´s where your handy opt-in technique comes in, place a sign up form above the fold, very prominent, on your PPC landing page.

If you have a special offer, make sure you state the benefits of joining your opt-in list. This will capture more subscribers than if you simply put a sign up form on your landing page. Offering a free ebook, e-course or membership should be enough to motivate visitors to give you their email address.

In today´s hectic, spam-filled internet world, you need to stand out from everyone else in your opt-in techniques. Grab people´s attention when they click on your PPC ads and get them to sign up right away, before they lose interest and wander off your website. Then you can be sure to follow up and establish a relationship which could lead to sales later on.

Category: Opt-In Techniques

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