Put This Email Marketing Gem to Use and Boost Sales

Writing by Brick Marketing on Friday, 11 of January , 2008 at 10:58 am

Email marketing is all about tweaking to get your email newsletter just right, to the point where you have the optimum conversion rate. Of course, most of us are never quite happy with our conversion rates in email marketing! Here is a little technique that is very simple, yet can have a huge impact on your sales.

Track and Prioritize Email Marketing

This is a very powerful email marketing technique. All you need to do is track your clickthroughs for a month or so, which is something you ought to be doing anyway. Once you have some data to go through, take a good hard look at what people are clicking on. What topics are their favorites? Which stories get the most clicks?

Once you have narrowed down which topics are the best for garnering clickthroughs, start putting those at the top of your email content. Simply prioritize your emails . . . keeping what people are looking for at the beginning of each email newsletter. You can add anything else you like below, but at least those who tend not to read the whole newsletter will be more likely to click. When your readers can find what they want fast and easily, they are more likely to click.

You can really boost your sales through use of this email marketing trick. Just make sure to include links to relevant products in the hottest topics, at the beginning of your email and you´ll be amazed at how many more sales you make.

                      Category: Email Marketing                      

No comments yet.