Subject Lines: The Best and Worst of

Writing by Brick Marketing on Sunday, 13 of January , 2008 at 11:52 am

A study done by MailChimp shows us what subject lines work and which ones flop miserably. Check out the top five from each category:

Five Best Email Subject Lines

[COMPANYNAME] Sales & Marketing Newsletter

Eye on the [COMPANYNAME] Update (Oct 31 - Nov 4)

[COMPANYNAME] Staff Shirts & Photos

[COMPANYNAME] May 2005 News Bulletin!

[COMPANYNAME] Newsletter - February 2006

Five Worst Email Subject Lines

Last Minute Gift - We Have The Answer

Valentines - Shop Early & Save 10%

Give a Gift Certificate this Holiday

Valentine’s Day Salon and Spa Specials!

Gift Certificates - Easy & Elegant Giving - Let Them Choose

Notice that all of the top subject lines included the company name. It´s important to let people know who is sending them information. Also, each of the top subject lines indicated that information was contained within the email, making people want to open it.

With the worst emails, you´ll notice that all of them were obviously selling something and these subject lines received the worst open rates, between 1-14%! This study could be very useful in figuring out how to craft your own subject lines to get readers to open your emails.

                      Category: Subject Lines                      

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