Opt-In Techniques: Is Your Sign Up Process Driving People Away?

Writing by Brick Marketing on Wednesday, 16 of January , 2008 at 10:09 am

You have probably read about a lot of different opt-in techniques, how to attract people to your sign up form and encourage them to hand over their email. However, there are still plenty of websites out there that are missing one very important opt-in technique . . . easy sign ups.

The amount of time that you have to capture an email address isn´t much. Someone might be willing to type in their email address and even their name in order to receive your free ebook and daily tips, but they probably don´t feel like filling in 3 pages of opt-in forms! The majority of readers will just click away if your sign up process is longer than a couple of lines.

Just today, I came across a website that offered a free ebook prominently in their sidebar, a great opt-in technique. The sign up form required just an email address, another good opt-in technique. However, as soon as I clicked submit, I was taken to another page where I had to type in my email address again. Then yet another window opened asking for far more information than I was willing to give, including mailing address, phone number, fax, etc. Though only the name was required in order to continue on to the free ebook, simply the sight of a big form would send most people scurrying away to another website, if they had even bothered going on to the third page of the sign up process.

My point is this, you can use all the opt-in techniques you like, but if your sign up process is too long, no one will finish it. You´ll be driving potential clients away from your email newsletter and since the money is in the list, as they say, the most important thing is to capture that email address. It would be nice to have geographical info, but asking for that will limit the number of people who sign up. Keep is short and simple and you´ll build your list in no time.

Website Design & Website Development Price Quotes – Compare and Save!

Category: Opt-In Techniques

• Add this post to Del.icio.us - Digg

No comments yet.