Keep Subject Lines Short for Higher Open Rates
Writing by Brick Marketing on Thursday, 17 of January , 2008 at 12:03 pm
Do you tend to ramble on in the subject lines of your email newsletter? You could be causing your open rates to drop if that´s the case. Keeping your subject lines nice and tight is always a good idea, for several reasons.
Short subject lines are easier to read. Computer monitors make it hard on the eyes to read, so keeping any text to short, easy to read segments is best and the same goes for subject lines.
Long subject lines may get cut. Many email programs limit the number of characters you can have in the subject line, so your longer text may be cut off at awkward places.
Keep it no nonsense. With so many emails pouring into their inbox every day, most people just don´t have the time to guess at what your subject line means. Keeping it short and easy to understand will get you more clicks.
Shorter subject lines allow your readers to get the information they need fast. All they really want to know is if your email newsletter is worth opening or not. Let them know fast and you´ll get higher open rates, it is really that simple.
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Comment by Raj Khera
Made Monday, 21 of January , 2008 at 1:46 pm
Short subject lines also result in increased open rates. At MailerMailer, we have data that backs this up. Subject lines with fewer than 35 characters had an average open rate of 23% compared to 18% for longer subject lines. That’s a 28% higher open rate - not an insignificant number! Click rates are also higher. The full report is available here: http://www.mailermailer.com/metrics/
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