Email Newsletters: Article Marketing to Build Your List

Writing by Brick Marketing on Friday, 18 of January , 2008 at 12:22 pm

Email newsletters are a great way to spread the word about your latest products, but only if you have an opt-in list. Without subscribers, your email newsletter is kind of pointless. Building a list takes time and if you don´t want to turn to list rental, then you need to look for opt-in techniques to grow your list faster.

Article marketing is an interesting and useful way to get more email newsletter subscribers. All you need to do is write a handful of info-filled articles on your topic and submit them to article directories. Webmasters and ezine owners will be scouting these directories for useful information to use and when your article is picked up and republished elsewhere, your link will be shown to hundreds of potential subscribers.

The trick to gaining more email newsletter subscribers via article marketing is to have a prominent opt-in form on the landing page that you´re sending the readers to. Write a good bio to put at the end of your articles and let people know why they need to click on your link. Say something like “Sign up for more free tips every week” or “Want a free ebook with more information?”

Email newsletters are a great medium, if you have the audience. Write some terrific articles that everyone will want to read and you´re bound to get more subscribers to your email newsletter.

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Category: Email Newsletters

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