Opt-In Techniques: Write a Smoking About Page

Writing by Brick Marketing on Saturday, 19 of January , 2008 at 9:35 am

Many people want to know more about a business before they start handing over email addresses, so having a great About page is an excellent opt-in technique. You can mention it with a link under or above your sign up form. But for an About page to turn visitors into subscribers, you really have to make it a great one. A few ideas on that:

Make it interesting. Don´t just recite the boring details (”MyBiz began in 1999, as a startup . . .”), add some interest. Use anecdotes, but don´t ramble as that would defeat the purpose of this opt-in technique.

Include a testimonial. This adds interest and helps people trust you. A good way to use testimonials is to have them in a box or side note.

Make sure people can contact you. Add at least one form of contact info to the About page, email and possibly telephone. If you want, your mailing address can also be included. This really helps visitors trust you more and they will be more likely to give you their email address.

Let them know what you do. State your mission and business idea clearly on your About page so there is no question as to what it is that you do.

Study other About pages. Look at some successful websites and check out their About pages for ideas.

Have the sign up form on your About page. This makes it nice and easy for visitors to sign up once they´ve read about your company and is a valuable opt-in technique.

An About page is useful on your website anyway, but by including a link near your sign up form and another form on the actual page, you turn this into a very handy opt-in technique.

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Category: Opt-In Techniques

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