Does Your Email Content Stand Out?

Writing by Brick Marketing on Sunday, 20 of January , 2008 at 5:47 pm

How often have you received the exact same email from several email marketers? Finding the same email content in three or four newsletters is a major turn-off.

Even Darren Rowse at Problogger has this problem.

Now I don’t have anything against signing up for quality products with affiliate programs to reward the person who puts me onto them - however the last few weeks have illustrated to me just many people are lazy in their internet marketing.

I can just imagine how it happened - the company with the affiliate program probably has a page with some suggested emails that people could send out prospects - those signing up for the affiliate program simply copy and paste the email into my contact form expecting to get rich.

It doesn´t take much time to rewrite the typical sales letter included with affiliate programs and product releases. Doing so will really improve your relationship with your readers, whereas repeat email content could kill your chance of ever communicating well with them. People see that you are simply sending them the same email content as everyone else and they probably won´t stay subscribed to all the duplicate lists . . . you could be the one to be deleted.

Take a few minutes to rewrite, or hire a writer to do so for you. You won´t regret it. People will be more responsive to your email content and will appreciate you bothering to write something original about a product.

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Category: Email Content

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