Email Marketing with Special Offers

Writing by Brick Marketing on Monday, 21 of January , 2008 at 9:33 pm

The majority of email marketing is done via email newsletters, but what if you don´t have anything to say to your target audience? Rather than force yourself to write email marketing content every week, you can do something completely different and only contact your list when you have something for them.

Many people are more willing to sign up to receive the occasional special offer email rather than daily tips. Their inboxes are already overflowing, so make it easy for them. Only contact them when you have something special for your subscribers, something they can actually use and find helpful.

Some ideas:

• Coupons, for online shopping or offline
• Gift cards
• Free downloads
• Free seminars or online conferences
• Useful reports
• Sales and special discounts

Email marketing doesn´t have to be about contacting your list constantly. You will want to send out at least one email per month, though, or they will end up forgetting who you are. Make your policy very clear before they sign up and let them know that you will only be sending out special offers that they can use. This can really boost sign ups.

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Category: Email Marketing

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