Email Newsletters: What Should You Include?

Writing by Brick Marketing on Tuesday, 22 of January , 2008 at 12:50 pm

When you are just starting out in email marketing and still in the planning stages of your email newsletter, it can be a bit confusing. What exactly should be in your email newsletter? Well, you´ve come to the right place to find out.

Email newsletters are not like solo ads. Rather than a hard sell, these emails tend to be soft sell and provide useful information and email content. Here are a few ideas to keep your email newsletter full and interesting for your subscribers.

• Links to more information on a website

• Tips for your industry

• Product reviews

• Tutorials

• Summaries of news stories related to your industry

You can also include useful or interesting articles based on your business. Include links to your product or sales page at the end of your email newsletter, but don´t turn the whole email newsletter into a big ad, your subscribers will not appreciate this and will quickly abandon you.

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Category: Email Newsletters

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