Make Email Content Easier to Read

Writing by Brick Marketing on Friday, 25 of January , 2008 at 11:01 am

To help keep your subscribers interested in your email newsletters, you need email content that is easy to scan and read. Most people only have a few minutes to really go through their email and if your email content doesn´t catch their attention in seconds, your content will be banished to the Trash bin.

Tips for Easy to Read Email Content

• Headings: Use headings to break the text up and make them bold so they can easily be scanned by a reader in a hurry.
• Paragraphs: Keep your paragraphs short and separate them with a space for easy reading. Lots of white space helps rest the eyes so it isn´t too difficult to look at the text.
• Bold and Italic Text: These can help make important points stand out, ensuring that those who only scan your emails will still pick up the top points.
• Links: Repeat all your links again at the end of the email content so the reader can click on them after he´s finished reading rather than clicking away from the email in the middle.
• Titles: Giving each section or article in your email content a different, bold title will help your readers find the part they are looking for easily.
• Table of Contents: A short table of contents can help your readers see at a glance what they want to read. Then they can just jump to the article they are interested in.

Keeping things nice and simple is the best way to make your email content easily readable. Use titles and subheadings to make your best information stand out. You´ll be rewarded with a higher click through rate and happy subscribers.

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Category: Email Content

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