Opt-In Techniques: Use Email Ads to Grow Your List

Writing by Brick Marketing on Sunday, 27 of January , 2008 at 8:58 pm

You already have your own email list, but every email marketer knows that there is always room for growth! A super easy opt-in technique to grow your list is to simply advertise in other people´s email newsletters. There are two methods of going about this.

Paid Opt-In Technique

This calls for using proper ads. You´ll need to design a simple logo or write a text ad and publish it in an email newsletter. You will have a paid ad like any other advertiser. To make this work, you will need tight copywriting and a convincing reason for readers to sign up with your email newsletter.

Free Opt-In Technique

Not everyone has scads of money to spend on advertising, particularly in larger email newsletters. If this is the case with you, you may want to try this option. Just write a very interesting, informative article, designed for email newsletters and offer it free to a marketer. The trick here is to offer it to just one person. This will be an exclusive article that only they will have access to. This makes the deal very appealing. The catch? You´ll have a short one or two line bio at the bottom of the article with a link to your website!

Choosing the email newsletter to advertise in is fairly easy. You want email lists that are similar to yours or that cater to people who would be interested in what your newsletter has to offer. The opt-in technique won´t work if you are pitching cat food to dog lovers!

Check out ezine directories, subscribe to a handful of lists that interest you and then put your opt-in technique to work in the best ones. Depending on the effectiveness of your ad or article, you could bring in literally hundreds of new subscribers with this opt-in technique.

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Category: Opt-In Techniques

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