3 Email Newsletter Tips to Break Through the Spam

Writing by Brick Marketing on Monday, 28 of January , 2008 at 7:26 pm

With so much spam flooding inboxes these days, it can be tough to make your email newsletter stand out from the chaff. You want people to avoid clicking the “Select All” box and deleting everything in their email inbox . . . but what can you do to stand out?

Here are 3 ways to make your email newsletter get readers´ attention:

• Use your own name in the From line. This makes the email stand out as something personal and is more likely to be opened than an email newsletter that appears from a business.
• Start with a problem. Rather than begin with all the great things your product can do, let them know that you feel their pain. State the problem and then the solution. People who have their preview window open will see that you know what they are facing and are more likely to open your email newsletter.
• Write enthusiastically. If you write like you are creating a college essay, you´ll lose many of your readers. Write in your own voice and be passionate about what you have to say and you will find that more people sort your email newsletter out from the crowd.

These techniques will help put your email newsletter on the map and keep it from being deleted along with all the junk that ends up in everyone´s email boxes these days.

Website Design & Website Development Price Quotes – Compare and Save!

Category: Email Newsletters

• Add this post to Del.icio.us - Digg

No comments yet.