Email Marketing Gimmicks: Are They Worth It?

Writing by Brick Marketing on Tuesday, 29 of January , 2008 at 9:25 pm

“Email 2.5 million recipients daily, spam-free email marketing!”

You´ve probably seen ads like this one and dozens of similar, too-good-to-be-true lines. Our first instinct is to just discount them . . . but what if they work? Could you really reach 2.5 million people with your email marketing message?

Unfortunately, these email marketing gimmicks are just what they seem, too good to be true. They may not be spam exactly, but the recipients of your email are probably getting paid something like one penny per email that they open and click on the links. While you may see an amazing number of open and clickthroughs, they are pretty worthless . . . people just doing it for the cash! They have dozens of emails to click through every day and yours probably holds very little interest.

So, yes, your email may go out to millions of people. But the number of sales you make will be next to nothing, if anything. Instead of wasting email marketing resources on these gimmicks, you´re far better off investing your cash in a smaller rented list that will actually bring you some real results.

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Category: Email Marketing

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