Email Design Mistakes You Could Be Making

Writing by Brick Marketing on Wednesday, 30 of January , 2008 at 8:28 pm

Email design can be a tricky subject with all the different email programs available. You may design a very nice email, but end up with readers that just can´t see it. There are a few major mistakes that you might be making, turning your amazing email design into something that no one can read properly.

Email Design Mistake One

Using images for important information. If your headlines or slogan or any other vital information is being presented in your email design as an image, you can bet that at least 50% of your readers don´t see them. Many email clients turn images off automatically, so you want to make sure that only non-vital info is included in images and always use alt tags.

Email Design Mistake Two

Placing your best content at the bottom of your email. This is a big mistake. Sure, you want people to read all the way down, but many won´t. So make sure your riveting and most important information is at the top of your email.

Email Design Mistake Three

Not testing your email design. Check it in as many different email clients as possible. Find out what your email design looks like in Hotmail, Gmail, Outlook and anything else you can think of. Not all of them will show your content as you had planned and knowing where your design can be tweaked will help you make it a good one for everyone who subscribes.

These are three big email design mistakes. If you recognized your email design in any of them, they are pretty easy to fix and can mean a huge difference in the quality of your emails.

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Category: Email Design

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