Email Marketing Tips to Activate Inactive Subscribers

Writing by Brick Marketing on Thursday, 31 of January , 2008 at 9:57 am

Every email marketing list has inactive subscribers, those who have not opened or read a single one of your emails in several weeks, months or even an entire year. These are subscribers who are receiving your email, but deleting them or aren´t seeing your emails because they are being filtered out by the spam filter, image filter or another type of filter. How do you bring these people back?

First of all, you need to separate all inactive accounts from the active ones. This may take a little bit of time, but if you have good records, it should be fairly easy. Transfer all inactive members onto a separate account so you can send them specialized messages. Now to get them back . . . this will require some email marketing magic!

Special offers. This can be just the thing to lure your subscribers back into the fold. Offer a coupon or discount or even free shipping on your product to try and activate the unresponsive subscribers on your email marketing list.

Profile incentives. Offer something free to anyone who updates their profile. This will help you send more targeted emails to the subscribers who change their interests.

Change email frequency. Perhaps you are sending too often to these inactive subscribers . . . try lowering the frequency of your emails to this segment and see if it helps.

Send special emails. Let your inactive subscribers know that you miss them and would love to see them again. The fact that you´ve noticed their absence may be enough to bring them back.

It´s estimated that up to 35% of any regular email marketing list is made up of inactive subscribers. This number doesn´t include bounces, this is just counting those who aren´t opening their emails. You can still bring many of them back and it is worth a try, your email list is no use if you can´t even reach those on it!

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Category: Email Marketing

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