Email Marketing Content Ideas: Ask the Readers

Writing by Brick Marketing on Friday, 1 of February , 2008 at 8:46 pm

Email marketing content ideas tend to dry up after you´ve been working on your email newsletter for a while. You´ve written everything interesting that you can think of and now you´re stuck for ideas. The best thing you can do in this case is to simply ask your readers what they want to know more about.

While you may feel that you have covered all the bases, some of your subscribers may have joined your email marketing newsletter later and might not have seen everything you´ve written. Or you may not have covered the topics as well as you thought. Asking readers for feedback will let you know exactly how you are doing and what areas need more information presented. They may also bring up entirely new areas that you haven´t even considered writing about! It could open up a whole lot of new topics to explore in your email content.

Just asking your readers for their feedback doesn´t guarantee that many of them will reply. If you want to get plenty of ideas, enough to keep you writing for weeks, then you need to give them a reason to write you. A good way to do this is to offer a free link back to the website of anyone that gives you feedback you can use. For example:

Joe (hyperlinked) asks: “What about traditional marketin for online business?” You would then add your answer below. The extra publicity is often enough for people to write in with ideas and questions, but it will also prompt very well thought out ones because they will want you to choose them. Take only the high quality questions that you feel will add value to your email content.

The next time you find yourself stuck for email marketing content ideas, ask your readers, they could well be your best resource yet!

                      Category: Email Content                      

No comments yet.