Subject Lines That Leap Out of the Inbox

Writing by Brick Marketing on Saturday, 2 of February , 2008 at 7:13 pm

Subject lines that actually stand out in today´s inundated email boxes are quite a feat. You really need to know what will make your readers want to open your email as opposed to deleting it along with everyone else who is jamming up their email inbox. It´s not uncommon for the average person to receive around 100 emails a day . . . most of those are not personal, either!

When you realize what a mountain of emails, mostly irrelevant, that your readers have to face on a daily basis, you begin to get an idea of how big a deal it is to make your subject line stand out. But how on earth do you do that?

Which of these would you be more likely to open?

Hey (your name), do you need to earn some cash?

Open now for instant millions $$$!

The first one is more appealing to most because it comes across as personal and friendly. Being personal is a very good start for subject lines. Making your email marketing subject line personal is the best way to grab someone´s attention. You should be asking for first names when you get sign ups, so that you can use them. Most autoresponders have a name insertion function which will make your subject lines look like they were written directly for the person receiving it. More people will tend to open an email if they think it was written specifically for them.

You should also try to hint at a solution inside the email . . . if they have a problem and you have the answer, you can be sure your subscribers will open the newsletter. Just make your subject line something catchy and intriguing. It should also be fairly short since many email programs will cut longer subject lines off and they won´t make much sense to your readers.

Subject lines are a vital part of email marketing. If your subject line doesn´t stand out, you certainly won´t get any clicks!

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Category: Subject Lines

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