Email Marketing Strategy Makes Typos a Thing of the Past

Writing by Brick Marketing on Sunday, 3 of February , 2008 at 8:38 pm

Email marketing requires email addresses that work in order to be effective. However, a huge number of people type their email address in wrong when they are filling out forms, rendering their information useless. Fingers flying over the keyboard are not always accurate and our eyes often miss common mistakes, like leaving out a vowel. While this may not seem like a big deal to most people, email marketing won´t work if your subscribers aren´t giving you a proper email address.

There is a very simple way to correct nearly all problems associated with typos in email sign up forms. An effective email marketing strategy is to have the email form twice on your sign up page. Make sure that the second email address needs to be retyped and cannot simply be copied and pasted, since the majority of people will copy and paste the error without even realizing it!

Requiring the subscriber to type in their email twice may seem redundant, but if you´ve ever looked down your list of bounced emails and realized how many are just typos, you´ll realize that it is necessary. This will drastically reduce the number of bounces you end up with and your subscribers will be getting the information they asked for, something that will help both of you!

                      Category: Email Marketing                      

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