Email Newsletters: Is Email Fatigue Setting In?

Writing by Brick Marketing on Monday, 4 of February , 2008 at 8:25 pm

Email newsletters can really be sent as often as you like. For some email marketers that means every day, others send out an email only when they have something important to say. While it´s true that having a set frequency will help subscribers remember and expect you, increasing open rates, there is still the risk of email fatigue if you are sending out too many emails at once.

Email newsletters that go out more than once a week tend not to have very important news in them. Often, the writers get tired and this is when you start seeing short email newsletters with links to other sites or blogs and those infamous “I forgot to include the link” emails.

It can be a dangerous game, sending out all those irrelevant and dull email newsletters. Email fatigue can set in. Your subscribers begin to assume that you are never going to send them anything of consequence and, though they may not unsubscribe, they stop opening your email newsletters. This renders those emails pretty much useless!

To beat email fatigue, try lessening the frequency of your email marketing newsletters. More than once a month is good, people won´t forget you, but daily is probably too much on a long term basis. Offering good, useful information will also help keep your subscribers opening emails. Be interesting and don´t let them slip away just because you have written too many boring emails!

                      Category: Email Newsletters                      

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