Email Marketing: Sell with Transactional Emails

Writing by Brick Marketing on Tuesday, 5 of February , 2008 at 7:33 pm

Email marketing is something that you need to stay on top of and transactional emails have a higher open rate than any other type of email. When someone buys something or sends you money, they want to take a look at the records and will often save these emails and open them again in the future. This gives you a distinct advantage if you use your transactional emails to let people know about your newsletter or another product.

When email marketing using transactional records, you really have to be careful. If you add too much promo information, you could be in trouble for spamming. There are a few things to keep in mind when using transactional emails as an email marketing method.

Put the transaction info first. Your email marketing should come after the information that the client is expecting. In the preview pane, they will see their transactional information, which is as it should be.

Keep it short. Your ads should not take up more than three or four lines. One line is even better. You don´t want to annoy people.

Choose one thing to promote. Whether you want to push your newest product or just get people to sign up for your email newsletters, it is a good idea to stick with just one thing. Too many and your transactional email will look like spam.

While this can be an excellent email marketing technique, you do have to be careful. The main focus should be on the transactional information and you should not fill the email up with ads. This could cause a lot of problems, if people think your transactional emails are spam! Also the spam filter will tend to pick up on too much promotion, so keep it short and sweet, just enough to entice the reader to check out more information on your website.

                      Category: Email Marketing                      

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