Make Email Newsletter Ads Work 10x Better

Writing by Brick Marketing on Friday, 8 of February , 2008 at 12:04 pm

Even if you don´t have your own email marketing newsletter, you can still put the power of an email list to work for you by purchasing ads in other people´s email newsletters. This is actually a very good method of getting your business in front of other people, but there are a few ways to make your email newsletter ads ten times better and have them pull in more clients for you.

Pick top level ads. Email newsletter ads that are at the bottom of the email tend to get less than 50% of the clicks that an ad at the beginning or above the fold will get. It´s often worth the extra cash to make sure that you have the best opportunity to reach clients.

Skip the images. Not only are image ads in email marketing newsletters more expensive, they are not as effective as text ads. Text gets through spam filters and image filters, while image heavy emails tend to get stopped or have the images blocked, rendering your ad useless.

Adjust your offer dates. Popular email newsletters limit the amount of advertising they allow, so you may end up waiting for quite a while before there is a spot for your ad. Make this work better by setting your discounts and sale dates to match the dates that your ad will be running.

Target your market. Each email newsletter goes to a different set of people, so reword your ad´s text if necessary to target the market properly. This can really boost your clickthrough rate.

Email marketing newsletters are a powerful venue for advertising. They are cheaper than offline or print advertising, yet still reach thousands of readers in a few minutes. Improving your email newsletter ads will improve your conversion rates, too.

                      Category: Email Newsletters                      

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