Personalize Email Content for Better Results

Writing by Brick Marketing on Saturday, 9 of February , 2008 at 2:32 pm

Email marketing content has to be appealing in order to get people to actually read it, we all know that. However, personalizing your email content is an excellent method of catching people´s attention and can be very effective. However, while many email marketers use the subscriber´s name in the subject line to make the email stand out from all the junk in their inbox, very few continue the use into the email content.

Where to Use Personalization in Email Marketing Content

• In the greeting. Starting your email content off with a typical greeting such as, “Hi, Alan” or “Dear Chloe” will make your email stand out in the preview pane.

• Whenever you want to make a major point. If you have something important that you want your readers to actually read, make sure you include their name first. We are conditioned to respond to our names and even if the person is just scanning, they will stop and start to read when they see their name in print.

• Before the call to action. Within your email content, you should have a call to action, something to let the reader know what you want them to do. Placing their name ahead of this part will get scanners to stop skimming and actually read your call to action.

Email content can be very powerful and using your subscriber´s name in the content will make it stand out more. Personalization can be used to help boost your clickthrough rates and get higher sales than ever before.

                      Category: Email Content                      

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