Email Marketing for Valentine´s Day

Writing by Brick Marketing on Monday, 11 of February , 2008 at 8:27 pm

With February 14th coming up rapidly, it´s time to kick your email marketing into high gear. Any time there is a holiday, you have the opportunity to make more sales simply by slanting things toward the holiday. For this Cupid´s Day, why not turn your email marketing efforts towards love and make your email newsletter Valentine´s themed . . . or anti-Valentine´s, if you prefer.

People are more likely to open email marketing letters if they seem relevant and this time of year, every guy is trying to figure out what he can offer his lady to show his love. Help him out and you´ll be rewarded with super high open rates.

Make sure the email marketing subject line reflects the content. If you´re offering a list of gift ideas, make sure that is in the subject line . . . a lot of people will open the email simply because they are desperate for ideas. Offer them some hope or tell them how to make a huge impression on their loved one this Valentine´s Day and you´ll find that people respond well.

Holidays are a great time to step up your email marketing. Put a special twist on your products, offer last minute rush shipping or personalized gifts and wrapping. This will give your business an extra boost and it doesn´t have to just be at Valentine´s, consider using this technique other times as well.

                      Category: Email Marketing                      

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