Opt-In Techniques That Get Other People Working For You

Writing by Brick Marketing on Tuesday, 12 of February , 2008 at 9:01 pm

Opt-in techniques are important in the world of email marketing and some of the best ones are where you don´t even have to do the grunt work. I´m talking about letting other people do the work for you, promote you and bring new people to your list.

Tell a friend scripts are very handy for getting other people to subscribe to your list. Put the tell a friend script on your webpage or even in your email content. Not everyone will take you up on it, but you can definitely pick up some new subscribers this way.

Rewards for emails. If you have ever signed up for free stuff at a giveaway site, you´ve probably come across this one. Basically, you offer something as a sign up gift and then add a bonus . . . if the subscriber gives you the emails of three friends. You can even do this in a staggered manner, 3 friends gets you one bonus, 5 gets you two, etc.

Affiliate programs. This will cost a bit, but considering the amount you can earn from a great email list, it is worth it. Set up an affiliate program and pay people anywhere from 25 cents to a dollar for each name they refer to your list. This opt-in technique is commonly used by the big dogs and can be very effective.

Opt-in techniques that have other people doing all the work are often very effective. They allow you to just sit back and do nothing . . . or focus on really providing great content in your email marketing campaigns.

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