Email Design Needs to Fit the Preview Pane

Writing by Brick Marketing on Friday, 15 of February , 2008 at 3:25 pm

More and more people are using the preview panes in their email programs to read emails. This counts as an open, so you are probably seeing these email newsletters as being opened. But, if your HTML email is poorly designed, it won´t be read, just glanced at. Very few people will actually scroll to read what you have to say unless it is something that really intrigues them.

Email design is often done by those who design websites. The HTML is the same, but the end result is not. Most websites are designed to fit a 1024×768 screen. This might work if your subscribers open the email up, but the majority of them won´t. They´ll check what you´ve written in the preview pane and many will only read the email newsletters that fit there!

To maximize on the preview pane email readers, you will want to make your HTML email marketing newsletter a bit narrower. It shouldn´t be wider than 600 pixels. This will make it readable in the majority of preview panes in most email programs. Also, keeping the exciting or important news at the top of your email newsletter is a good email design technique to keep them reading. Grab the reader´s attention qiuckly and they will be more likely to scroll down.

Your email marketing design matters, especially these days when so many people are just reading email newsletters in their preview panes! So, take a bit more care, check out a few sample email programs to see how your newsletter looks and tweak it a bit if necessary.

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Category: Email Design

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