3 Offline Opt-In Techniques to Grab New Subscribers

Writing by Brick Marketing on Saturday, 16 of February , 2008 at 10:23 pm

Email marketers are always on the lookout for new opt-in techniques that will help grow their list and over the years, there have been some great ideas. One of these is to actually get people to sign up for your emails offline! Why not? Here are three offline opt-in techniques that will help you grow your list and bring in brand new subscribers.

1. Hold a draw. Set up a draw box and offer some fabulous prizes. Get people to fill out a short form with name, phone number and email address. Most of them will give you their email happily in return for a chance to win something. You can offer free products or a free dinner out, etc. There are plenty of ideas to choose from. Set your draw for a specific date so people can be sure to get their entry in by then and have multiple prizes. This will help convince more people to sign up, there is a better chance of winning!

2. Offer a free gift. A real one, not an ebook. People really value physical gifts, so why not give out something small and brandable like a pen when they sign up for your email marketing newsletter? If you like, just get visitors to your business to write down their email address and then hand over their free gift.

3. Guest book. If you have a brick and mortar business, get visitors to sign the guest book and make sure they leave their email address. Anyone who has enjoyed their time with you will be more than happy to write it down so they can get updates.

Offline opt-in techniques can really help you grow your list, particularly if you frequent trade shows or have an offline business. Be sure to capture emails both online and off, for a bigger list and more potential clients.

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Category: Opt-In Techniques

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