Avoid Spam Filters and Delete Buttons

Writing by Brick Marketing on Sunday, 17 of February , 2008 at 5:27 pm

The number of email marketing newsletters that actually get read these days is pretty low. Between spam filters and overloaded inboxes, people are missing out on a lot of their emails. You want your email newsletter to get through not just the spam filter, but also the automatic radar that people have for junk emails.

Email marketing presents a bit of a challenge in that you are often trying to sell something. If your newsletter looks too salesy, many people will delete it, so you want to not only use techniques that will help you avoid spam filters, but which will also entice people to unhighlight you when doing mass deletes.

To get your email newsletter read and not marked at spam, you will have to work a bit harder. Offering real content, rather than a sales letter in disguise will help keep your readers interested in your. Make sure that the From line has your name in it, rather than your organization, this is the best way to get people to recognize your emails and keep you out of the spam box.

The majority of people, when they sign up for your email marketing newsletter, will read the first or second emails, especially if you are giving them something for free. Make these first few emails of the highest quality, no sales and lots of content and useful information and you´ll find that these people will consistently open your email newsletters more often.

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Category: Not Spam

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