Email Content: Get Your Readers Involved

Writing by Brick Marketing on Monday, 18 of February , 2008 at 3:51 pm

Often writing great email marketing content simply isn´t enough to bring your readers in and get them to buy from you. Something more is needed . . . participation. If you can get your readers involved in your emails, creating a community of sorts, then you are well on your way to a higher response rate. It can take some work, particularly if you have a very resistant group of subscribers, but the effort is well worth it once it pays off!

Personalize. By using the reader´s name in your email content, you are helping them feel like you are writing specifically to them. This has a great success rate with getting readers to respond to emails and write back.

Invite. Ask your readers to click on a link or check out something that you´ve prepared just for your subscribers. They´ll feel special and will be more willing to participate.

Ask for help. People love to feel needed and they love giving advice. So why not ask for their help with something? Getting your readers to help you out with a problem might just be method you´ve been looking for to get a response. Use some of the best suggestions or advice in upcoming email content and you´ll be rewarded with more participants next time you have a call for action.

Hold a contest. If you want people to respond to your email content, offer them something in exchange. An entry in a contest is a great way to get them writing you or visiting your blog or website, whichever you prefer.

Poll them. Chances are that your readers would love a chance to give their opinion or weigh in on something. Offer a poll on your website and enable comments to get the community growing.

Getting your readers to respond to your email content can be gratifying (someone is actually paying attention to what you write!), but it is also a good method of getting them to be active in the opt-in list. This could have major results in your profit margins!

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Category: Email Content

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