Write Email Newsletters That Sizzle

Writing by Brick Marketing on Tuesday, 19 of February , 2008 at 7:56 pm

Many email marketingnewsletters just aren´t that interesting to read. Perhaps they deliver the information they are meant to, but really, you don´t get much more than that. Many email marketers would do well to take a lesson or two in copywriting, to get their email marketing newsletters to really sizzle! Here are a few to get you started:

Keep it short: Everything. If there is a shorter word you can use, go for it. For example, don´t use persnickety when you could just say picky. Same goes for sentences, making them short will make them easier to read for many people.

Converse: Writing with a conversational style often gets more results than a stiff, professional email newsletter style. The reason for this is simple . . . as much as people like to learn, they also enjoy having a friend give them information, so keep it friendly if you want to make an impact.

Proofread: How often have you sent out an email newsletter without really checking it over? It´s pretty tempting, but even if you use your spellchecker, there may still be errors, so proofreading is always a good idea. A poorly written email newsletter will fall flat on its face.

Email newsletters shouldn´t put people to sleep. Step it up a bit with these tips and add some interest to your emails, get your subscribers reading and interested. You might want to toss in the occasional anecdote, too. Your subscribers will thank you.

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Category: Email Newsletters

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