Use Anecdotes in Email Content to Create Interest and Illustrate Your Point

Writing by Brick Marketing on Wednesday, 20 of February , 2008 at 11:24 am

Email marketing content needs a little extra kick sometimes to help your readers understand what you´re talking about. The best way to do this is to give them an example or an anecdote. Let´s take a look at what this can do to spice up your email content.

Email Marketing Content Without Anecdotes:

This new product can help you clean faster. In fact, in recent studies, the SuperClean Hoover proved to be 50% than regular brand vacumns, making it a very useful appliance to have around the house.

Email Marketing Content With Anecdotes:
Like many new mothers, Amy is often exhausted from lack of sleep and she certainly doesn´t have time to do a lot of housecleaning. So, when I brought home the SuperClean Hoover, she gave me one of those LOOKS. I assured her that I would take care of the vacumning, even though it´s a job that I detest. Imagine her surprise when the whole house was done in less than half the time it normally took her . . . BEFORE the baby! Needless to say, the carpets around here are nice and clean these days, which is good, because our little guy is starting to crawl.

See how dry the first example is? It gives good stats on the product and if you are looking strictly for information, this could be decent email content. However, often we are sending out email newsletters to people who don´t realize that they need the product and giving them a personal story can help them relate. With the second example, any mother would sympathise with the new mom, exasperated that her husband wants her to do more housework. And men will associate with the “hating to help” syndrome. You grab their attention immediately, and still get your point across . . . the SuperClean Hoover is a great product.

Try using anecdotes in some of your emails and check out the response from your subscribers. You might be pleasantly surprised.

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Category: Email Content

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