Opt-In Techniques: Are You Treating All Subscribers Fairly?

Writing by Brick Marketing on Thursday, 21 of February , 2008 at 9:24 pm

By now you know that you should be gathering email addresses from as many places as possible. This is one of the biggest opt-in techniques of all, adding your auto responder address to article bios, having sign up forms all over your website, getting brick and mortar customers to sign up in your guest book . . . but are you treating them all fairly?

Think about the process for a minute. What happens when someone signs up for your email marketing newsletter on your website? Since opt-in techniques are pretty standard these days, your auto responder probably sends them a confirmation email with a link to click on in order to say that yes, they do indeed wish to receive your emails.

Next up, your welcome email. And then the content starts to flow in. But what if someone gives you their email address via an offline opt-in technique? Often, these emails get added directly into the auto responder and these people won´t receive a confirmation letter or the welcome email . . . and since they didn´t sign up online, they might not even remember giving you their email, resulting in spam reports which can be damaging to your reputation.

It´s important to treat all subscribers with the same care. Make sure that your offline signups get that confirmation letter and your welcome email to remind them why they signed up.

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Category: Opt-In Techniques

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