Subject Line Tips to Create a Buzz

Writing by Brick Marketing on Friday, 22 of February , 2008 at 9:54 am

Subject lines are possibly the most important part of your email marketing newsletters since they are what make people decide if they should bother reading your email or not. If you have a subject line that really creates a bit of a buzz, it is far more likely to be read or even passed on to other people.

So, how do you create subject lines that create a buzz? Here are a few tips to get you started.

• Write series. Give out one part in each email marketing newsletter and be sure to add this to your subject line, “Photoshop Sizzle Tutorial: Lesson 3″ will grab attention more than many other subject lines.

• Use anecdotes. How many times have you opened an email that said something like, “Wanna know how I turned my offline biz into a major online corporation?” These subject lines create interest and the buzz you´re looking for.

• Use tangible words. Instead of saying that someone can “earn lots”, give them an actual number. “How to earn $50 more a day”. This makes it more tangible and you´ll find that more people will open these emails.

Subject lines need to be written so they can grab attention, leaping out in the middle of an inbox full of emails! That isn´t always easy, but by writing subject lines that create a buzz, you´ll definitely boost your open rates.

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Category: Subject Lines

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