Email Design: Why You Shouldn´t Use FrontPage

Writing by Brick Marketing on Saturday, 23 of February , 2008 at 10:32 pm

You know that your email design is very important, but how much work are you willing to put into it? Building a beautiful email design is something that many people assume they can do in a coding program like FrontPage, but this is actually a very bad idea.

You see, FrontPage doesn´t create clean code. For email marketing, it is vital to have clean code or you will end up with strange symbols that no one will understand. The code will be messy and can actually screw up some email clients, meaning that your subscribers may not even be able to read your email content. The only reason you´re writing it is so they can read, it right? So using FrontPage is not a good idea for email design.

Instead, look at coding yourself, by hand, if you know HTML. If you have no experience to try your hand at email design, then you may want to consider hiring someone who does this for a living. They should be able to whip you up a custom template fairly easily that will help you present a professional, working email design to your subscribers.

Email design can be tricky. But the right design can keep readers coming back, whereas an email design that doesn´t work well, will no doubt get your email newsletter deleted by the subscriber!

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Category: Email Design

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